Jimmy Choo has arrived in China.

The footwear and accessories brand launched its debut mainland store, a 1,200-sq.-ft. space on the second floor of Shanghai��s Plaza 66, on Oct. 11.

The boutique carries footwear, handbags and small leather goods, with an expansion into sunglasses and fragrances for spring or summer 2008.

Hong Kong-based Pedder Group operates the Jimmy Choo franchise in the Asia-Pacific region and will open a second China store for the brand in March at Beijing��s China World mall.

Fueled by an accessories-driven market and the local popularity of American shows such as ��Sex and the City,�� which prominently features Jimmy Choo, the brand is upbeat about its prospects in China.

��Research tells us that Jimmy Choo is one of the most recognized footwear brands in Shanghai and Beijing �� so it is a very good start,�� said Valerie Chow, a spokeswoman for Pedder Group.

She added that in China the ��target clientele is the brand enthusiast, the fashionista, the socialite or the accessory collector.��

Pedder Group, which has worked with Jimmy Choo for five years, has plans to launch at least five more stores for the brand in greater China, including a Macao store in 2008.

Across the rest of Asia, Jimmy Choo has 12 stores in areas including Hong Kong, Singapore, Korea, Malaysia, Thailand and Taiwan, said Chow. ��Footwear has been a strong-performing category; however, handbags have become an integral part of the business. In certain locations, it��s as high as 50 percent of the business,�� she said.

Outside of Jimmy Choo, Pedder Group, an independent subsidiary of Hong Kong��s Lane Crawford Joyce Group, also is busy opening stores across Asia for Yves Saint Laurent, Chloe and Miu Miu, as well as expanding its company-owned roster of retail stores.