How important is the World Cup for Africa? Let's look at the news at 11:48 UK time, Thursday, 10 June 2010 :

The 2010 World Cup has opened in South Africa. What will the world's biggest football tournament bring to the continent?

Thousands of fans gathered for the launch at Johannesburg's 94,000-capacity Soccer City and saw the first match between the host country and Mexico end in a 1-1 draw.

As well as a sporting tournament, the World Cup hopes to give the continent a chance to present a more positive image to the world. Vast amounts of money have been spent on constructing new stadiums and improving infrastructure in a bid to attract sports fans.

The World Cup is also big business for outfitters of football sportswear,including footwear and footclothes. Adidas, Nike and Puma will dominate the lineup at the South African tournament, each determined to score a decisive marketing goal. The shoes industry can also take off at least during the time of the game .some poor areas maybe get a temporary economic development through intruducing shoes such as making soccer shoes ,look at the picture  :

Workers make soccer shoes
In this photo taken Thursday, June 10, 2010, workers make soccer shoes at a manufacturing unit on the outskirts of Jalandhar, India. A report by the International Labor Rights Forum (ILRF), just days ahead of the start of the World Cup soccer tournament, said that Asian workers who stitch nearly all the world's soccer balls have seen little improvement in lives dominated by poverty. After over a decade of promised reforms from the sporting goods industry, extensive use of child labor and debt bondage in the production of soccer balls continue in the two Indian villages of Jalandhar and Meerut, according to an earlier report by ILRF.…

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